Mumbai-based Pokkt has raised $500,000 angel
funding from Jungle Ventures and Qyuki CEO & MD Samir Bangara, reports Livemint.
The
company plans to use the investment raised to expand its operations in South
East Asia and for hiring. It plans to enter markets like Indonesia and
Malaysia in the next six months. Pokkt was earlier part of the inaugural batch of
Rajesh Sawhney’s GSF Accelerator.
Founded
in July 2012, Pokkt also seems to
have pivoted from being an exclusive
voucher site to advertising based mobile payment platform. In the
current avatar, Pokkt is positioning itself as an alternate mobile payment
platform which allows users to purchase digital content on the web or
mobile in return for specific actions like watching videos, installing
applications, subscribing to services and participating in surveys among
others.
It offers
a web, WAP and an in-app solution for publishers which enable them to offer
various payment modes like pay per download, pay per subscription, try and
buy and virtual goods among others.
For
advertisers, Pokkt (free recharge app) claims to enable them run campaigns
across platforms (Web, WAP, Android & iOS), conduct performance based
campaigns for customer acquisition, leads (CPL), registrations (CPR), app
installs (CPI) or run brand engagement campaigns through video ads, surveys and
interactive voice response among others.
While
transactional advertising is an interesting approach to monetize digital
content, the execution can turn out to be quite tricky, since the relevancy of
offers will play a key role in users completing them. It will also be worth
keeping an eye on whether Pokkt is able to generate significant consumer
traction to attract the attention of advertisers. Pokkt claims to currently
have tie-ups with five publishers, 25 advertisers, and a reach of 25,000
consumers, as indicated by a Tech
in Asia report.
Other Players: While we are not
familiar of any Indian company offering a similar solution, California
based Tapjoy and TrialPay offer similar
alternative mobile payment platforms.
Source: http://www.medianama.com/2013/10/223-pokkt-500k-investment-pivot/
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